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Austin launches program to reduce traffic downtown
Austin Business Journal
Date: Friday, January 20, 2012, 1:42pm CST
The city of Austin is launching a pilot program to encourage its 450 downtown employees to choose an alternative means of transportation versus driving their own vehicles to work.
Think Outside the Car is an effort by the Downtown Austin Transportation Management Association, a newly formed nonprofit association, in coordination with the city, the Downtown Austin Alliance .. , Travis County and Capital Metro .. to help alleviate traffic congestion downtown.
The goal is to reduce rush hour congestion and increase parking vacancy downtown by encouraging alternatives such as bus, carpool, vanpool, bike, walking or telework.
The city will pay participating employees $50 per month for leaving their cars at home and is aiming for 20 percent participation among its downtown workers. The city will also provide a free Capital Metro transit pass, personal commute advisors, guaranteed rides home for emergencies and trip reduction training classes.
